Woolmark Dazzle
Woolmark Dazzle
ASOS
Woolmark Dazzle
ASOS
Hand Wash Only
Hand Wash Only
Hand Wash Only
Hand Wash Only
Hand Wash Only
Fabric
Fabric
Fabric
Fabric
Fabric
ASOS
ASOS

ASOS

We collaborated with Morey Smith to produce this two-storey staircase at ASOS’s impressive London HQ. The stairs are made from reclaimed scaffold boards, each tread carefully selected according to the type of distressed wood. We then sprayed the boards with a bespoke stencilled graphic, directly correlating to ASOS’s world of fashion – numbers and symbols plucked from shipping boxes, tailoring measurements and washing instruction labels.

We also remixed Dazzle patterns with the Woolmark logo for ASOS, as one of several large graphics designed for the space.

 


The Facts:

Size:
Media: Mixed
Client: ASOS
Location: Camden, London