Heinz
Heinz
Heinz / Innovation Centre
Heinz
Heinz / Innovation Centre
Heinz
Heinz
Heinz
Heinz / Innovation Centre
Heinz / Innovation Centre
Heinz / Innovation Centre
Heinz
Heinz
Heinz
Heinz
Heinz / Innovation Centre
Heinz
Heinz
Heinz
Heinz
Heinz
Heinz

Heinz / Innovation Centre

2012

The feature wall in the Heinz European Innovation Centre is one of our biggest projects to date and a huge honour for the Acrylicize team. Wall 57 is designed as a historical showcase and exploration of the Heinz brand.

A unique mix of art installation and architectural feature, it sits within the reception area of the Heinz European Innovation Centre in Nijmegen, the Netherlands. Encompassing past, present and future, the wall makes use of everything intrinsically linked to the brand, from the tomato seed and ketchup bottle to the household fork and fridge, as well as carefully selected iconic images from their advertising archives. It’s all housed within the geometries made from intersections of the iconic ‘keystone’ logo, found on every piece of Heinz packaging.

 


The Facts:

Size:

20m x 4m

Media:

Acrylic, LED, Various

Client:

Heinz

Location:

Nijmegen, Netherlands