Working for an exciting client based right in our neighbourhood gave us the passion to bring the Shoreditch story to life, and led us on a whole rediscovery of the area.
Having become synonymous with constant flux, the ethnic makeup and local craftsmanship, Shoreditch has been evolving steadily across centuries. Echoes of the past come together to form a unique visual tapestry, each layer celebrating a moment in time and the legacy left by people who call it home. The essence of why this progression has never halted is in the spirit of innovation, which underpins all of our work in this building.
The work challenges the raw materials from this industrial area to seamlessly interact with beautifully curated light animations and showcase the vast concrete cores of the building with bold space defying neons. From an exhibition of 13 doors with carefully curated local artist interventions to commemorative roundels set into the very foundations of the building, this site has now become one more story to add to Shoreditch.
2m x 12.7m