James’ official introduction into the creative sphere as a kid was through a fascination of graffiti and the idea of an artist as a brand. Some of our projects feel like a playful extension of this interest, and this is one of them.
When we visited Google’s new Dublin headquarters, we were struck by the feeling of inclusivity and diversity that they had cultivated. James operated under his Shesh moniker, with help from Tizer, Zics, and Keim. The four artists called on a wide variety of graffiti genres, to highlight the ever-changing nature of the art form, and to depict a celebration of differences.
The final product is a graphic feast of a word search. We played on the theme of ‘Search’, which is intrinsic to the Google brand, and provided their employees with a game to play during the wait for the lifts.