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Founders Wall

2017

‘Founders Wall’ is a two-storey ode to the originators of Kraft and Heinz: two men whose legacies can still be felt in our homes, meals, and daily lives. Their steel portraits, made from shopping trolleys and baskets, hang above the stairs of the company’s new head office reception space. Side by side the portraits represent the two companies’ past and future, their separate entities coming together for a singular goal.

The 3-dimensional sculpture sits just slightly away from the wall, casting different shadows throughout the day. The organic nature of the weaved line work contrasts to the functional and industrial quality of the material, and allows the work to represent a marriage of strength and openness. Its playfulness is emphasised by the smaller details; the shopping trolley wheels become the shirt buttons and the working pound lock becomes the pocket watch chain.

Kraft and Heinz were both large personalities with great legacies. Their portraits are created on a scale that represents their continued impact and relevance.

 


The Facts:

Size:

5m x 5.7m x 100mm

Media:

Zink plated steel

Client:

Kraft Heinz

Location:

The Shard, London