Ascential’s events bring communities together to be inspired, to trade, to network and to learn.
515 feathered arrows pierce the wall of the entrance lobby, representing these connections. On closer inspection, you can see that each arrow is splitting another, creating a form similar to that of a blooming flower. The installation reflects what Ascential do at its best – bringing just the right people together in just the right way, to spark ideas, build new partnerships and create growth.
The installation’s brand inspired colours create the illusion of constant movement, changing from green to purple when viewed from around the reception area, bringing the work to life and suggesting an ever evolving and blossoming landscape.
|Media:||515 Feathered Arrows|