Hand Wash Only
We collaborated with Morey Smith to produce this two-storey staircase at ASOS’s impressive London HQ. The brief was to create something eyecatching for their central staircase, without plastering the ASOS name everywhere. The stairs are made from reclaimed scaffold boards, each tread carefully selected according to the type of distressed wood. We then sprayed the boards with a bespoke stencilled graphic that directly correlated to ASOS’s world of fashion; numbers and symbols plucked from shipping boxes, tailoring measurements and washing instruction labels.