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The Golden Age Wayfinding

2016

Inspired by the golden age of advertising, our wayfinding concept celebrates creativity and craft and turns each lift lobby into another environment to explore on the building’s art trail. Each number has been designed from scratch and hand painted directly onto the wall, leaving brush strokes and minor imperfections for all too see, in a nod to an age before vectors and computers.

 


The Facts:

Media: Paint
Client: Sea Containers
Location: London

View full Scheme

WPP

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