Connecting Creative Education with Industry

Nov 20, 2019

Daydream Believers is an Edinburgh-based initiative that brings together creative professionals and secondary school pupils to help them develop essential skills such as creativity, critical thinking and problem solving. We first met Helena from Daydream Believers at our pop-up event at D&AD New Blood, giving young creatives the opportunity to get involved with us as a studio. She invited us to be part of their upcoming event that would bring together over 100 people from creative industries and education providers.



The creative industries contribute around 2 million jobs in the UK, and £101.5 million to the UK economy. This is important not just for the value it brings economically, but for the lessons an education in creative thinking teaches beyond pure art. However, there is currently a real lack of focus on creative subjects in the curriculum. A recent article by The Guardian on education in schools says that “in the state sector, the focus on English, maths and science threatens to crush arts subjects; in the meantime, reduced school budgets mean dwindling extracurricular activities. There has been a 28.1% decline in uptake of creative subjects at GCSE since 2014”.



“We felt that more emphasis should be given to providing school pupils with inspiring and creative learning experiences at a critical, and career defining stage in their schooling”, Daydream Belivers

Daydream Believers offers school teachers online lesson plans that have been created by design studios and creative employers, bringing education in schools closer to industry. Teachers can then download the plans and use these as resources in their lessons. The platform gives pupils access to the ‘real world’ experience in a teaching context, which leads through to practical applicable skills that span the breadth of many more areas of their education. Predominantly focused in Scotland, they’re gaining a huge amount of traction and have great potential to be used right across the UK (and the rest of the world). 



We attended the packed out event, which was kicked off by a series of talks discussing topics such as how can we teach creativity in schools, how creativity can be graded and how to let students know that it’s ok to fail sometimes – it’s all just part of the process. It was then time to present our custom lesson plan to teachers and educators, working with them to develop it further to really push and educate young minds in an engaging way. The lesson plan we put together is titled An Introduction to Experiential Design and will be live on the Daydream Believers website from December – watch this space.


View on Creativity in Schools: a Missing Ingredient, The Guardian


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