Acrylicize rebrand design

Perspective

Introducing our rebrand

By
James Burke
Date
04.01.2022

This creative rebrand has been an extensive undertaking. It has taken the studio on a bold journey through an incredibly creative and exhilarating process, in an attempt to showcase what Acrylicize holds to be true in the form of their guiding principles: Lead with love. Be the game. Best in class.

The rebrand itself has been designed by Alan Aboud, noted for designing the iconic Paul Smith “stripes”, and the website design has been spearheaded by Bureau for Visual Affairs, the team behind the It’s Nice That website and Damien Hirst’s digital archive. This new identity has been established off the back of a particularly exciting year for the studio, opening a new location in New York, whilst growing teams in both London and Seattle, always allowing room for creativity and never having their work pigeonholed within a specific style or single industry.

Alongside continued relationships with renowned clients including Spotify, CocaCola, Google, and Nike, 2022 is set to be the studio’s busiest year yet. Through the new branding, Acrylicize have introduced the Create / Curate / Activate offering, blending bespoke studio designs with curated collections by global artists, as well as events and amplifications to help clients connect their people to their spaces - whether in the workplace, hospitality or public realm.

"The studio aims to blend fine art with brand identity, and has built a platform to celebrate the Joy of Expression - a notion that lies at the heart of our purpose"

James Burke

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