A series of artworks and wayfinding moments that celebrate the spirit and soul of a global technology company
- size in square foot
- hidden mice
Our work mirrors this humanity in technology, seeing who they are as a facilitator of society, a supporter of culture, and an enabler of dreams.
Our client is an empathetic innovator, a company that sees the human problem first, and solves it through technology. Through artwork, environmental design, and wayfinding, we’ve infused a sense of playfulness and wit into their hero spaces. Each piece draws inspiration from a story of empowerment shared by our client, with their drive to make the world a better place forming the connective thread throughout. Here, our work is an ode to the avant-garde thinkers at the global technology company and throughout history, and a celebration of society’s progression through critical thought. The subject matter is deep, but the tone is light and inviting; a thoughtful balance of detail, discovery, and levity.
We wanted to create an environment where curiosity is rewarded. From portraits of heroes from the tech world that contain hidden codes and details to artwork that playfully references inside jokes, we combined technology and culture to give employees and visitors alike a sense of participation and belonging.
Inspired by the well-loved toy, this interactive installation allows people to produce their own geometric artwork, referencing everyone’s ability to create.
Punch Card Portraits
Punch cards were first invented by Joseph Marie Jacquard to aid in looming, and became a vital element in early computing. Our series uses the negative spaces to create portraits of technology’s pioneers.
Graphics & wayfinding
We placed moments of discovery around every corner. A joyful aesthetic catches your eye as you pass by. But curiosity is rewarded if you stop to take a closer look, with hidden details present in every piece. Lenticulars signal a change in the use of space or from chaos to order, a guiding principle sacred to the computer engineer.
With wayfinding, we saw an opportunity to tell the story of the clients and create a sense of progression and momentum. As you move through each of the buildings, stories from the company’s history are revealed on the walls. A core visual language connects each space and ensures easy navigation, whilst a singular striking feature differentiates and cements key locations in people’s minds. The landmarks ensure that employees and visitors alike are able to engage with the wayfinding in a way that feels both instinctive and memorable.
Making global local