Coca-Cola
Bringing the most iconic brand in the world to life at their European HQ
- Year
- 2018
- Size
- 200 000 Sq Ft
- Location
- Marylebone, London
- Recycled Coke Bottles
- 5000
INTRODUCTION
We delivered an art-driven brand experience across the building, from a feature wall and interactive lighting installation to a hand-crafted sign.
Working closely with architects Morey Smith, we delved deep into the brand archives to bring to life over 100 years of ground-breaking product, marketing, and packaging design. Curating our pick of pieces from the famous Atlanta inventory collection, we were also given the honor of creating original works for Coca-Cola’s new home and trusted to play with the brand in a way that had never been done before.
The jewel of the new site is our double-sided collage wall spanning three stories. Here, we mixed old and new, placing the likes of classic 1950s fridges next to never-before-seen artworks, handmade exclusively in our London studios. The wall is complemented by a three-story interactive lighting installation custom designed using over 5000 recycled coke bottles. Tying everything together is beautifully hand-pounced signwriting, executed by our friends at Brilliant signs.
Planning the wall from the joinery to the bespoke content
Honouring the brand mark in all its iconic glory
Feature wall
A three-story, double-sided feature wall celebrating Coca-Cola’s heritage through handmade installations, classic memorabilia, retro advertising, and neon artworks.
Original design render
The finished wall
An absolute labor of love. For a brand like this, we had to go all out.
James Burke, Global Creative Director Acrylicize
ARTWORK
Digital & interactive bottle wall
Each of the 5000 recycled bottles that make up this piece houses an LED light, creating an unexpected screen that can be programmed with bespoke content and is infinitely updatable.
OUR WALL IN ACTION
A bespoke lighting system developed specifically for the space
THE TESTING STAGE
CAPTURING THE ICONIC COLOR
ENVIRONMENTAL GRAPHICS
Ghost walls
Our series of bespoke hand-painted graphics represent so-called ghost signs, remnants of faded advertising that can still be found around the world. Each graphic was created using the original pounce technique recommended in Coca-Cola’s official brand guidelines from the 1930s.
We selected walls throughout the building where the designs could be cropped out, referencing the aesthetic of urban flux and redevelopment that have occurred over hundreds of years.
HAND POUNCING IN ACTION
GHOST WALL
GHOST WALL
GHOST WALL
content creation
Amplifying the story
We created a film documenting our process from conception right through to installation, giving viewers a better idea of the scale and context of the piece, and allowing Coca-Cola to share the artworks with a larger audience.
