LinkedIn

Creating a series of artworks and installations that represent the spirit of LinkedIn

Year
2021
Continents
3
total size in square foot
500,000+
inbugs
6

INTRODUCTION

We were tasked with creating environmental graphics and bespoke artworks that communicate LinkedIn’s core values across several international offices.

LinkedIn is a people-centric company, connecting you to opportunities you otherwise wouldn’t know existed. Our challenge was to unify their network of global offices, whilst also reflecting the local culture. From sleepy surf towns to some of the busiest cities in the world, each location needed to feel unique, yet connected. So we created a strategic toolkit of branded and artful graphic moments that highlighted the important work LinkedIn does every day, whilst retaining a true sense of locality.

STRATEGY WORKSHOP

OPPORTUNITIES FOR ENGAGEMENT

Beijing

We created a series of graphic interventions and artworks for LinkedIn in Beijing, drawing our influence from the local Hutongs that link people to their city and its culture.

STORYBOARDING INSPIRATION

opportunity mapping

Celebrating the changing seasons as experienced in the Hutongs

FROM INITIAL SKETCH

TO FINAL DESIGN

Cultural influences around every corner

With our environmental graphics, we drew inspiration from the surrounding city and local culture.

Hutong posters

A bespoke series of posters inspired by the changing seasons in the Hutongs – famous narrow streets in the center of Beijing. Each poster encapsulates a different experience of Beijing street life – whether inside, protected from the elements, or outside amidst the wild, changeable weather.

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A new HQ in London

Once home to The Guardian newspaper, LinkedIn chose the iconic RAY building in Farringdon for their new London HQ. To celebrate their new home, we set about creating a series of artworks and installations that bring the spirit of LinkedIn to life across all 83000 square feet.

FLEXIBLE SPACES

BESPOKE BRANDED TILES

OUR CREATIVE INFLUENCES

A graphic thread

Connecting offices across different time zones, our bold graphics visualize the fluid and dynamic collaboration that goes into running LinkedIn.

Bespoke print design

Bespoke print triptych

Time Wave

To celebrate LinkedIn’s global presence, we created a digital light installation designed to show the time in each office location around the world. Powered by data, it’s a visualization of the fluid and dynamic collaboration that goes into running the business.

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Carpinteria

The theme for LinkedIn’s California office combines learning and technology with inspiration from the vibrant natural surroundings of the central coast. The result is a lively and dynamic workplace full of colorful bespoke artworks, interactive designs, and playful wayfinding schemes that create a sense of purpose and belonging for visitors and employees alike.

ARTWORK MADE FROM ROPE

BEHIND THE SCENES

Lowtide Motel

This upcycled artwork is inspired by the old motels that line Highway 101 close to the Capinteria campus. The piece was refurbished from an old galvanised steel sign and helps set the tone for the rest of the site.

BRAND-LED ARTWORK

Explore the artwork

From murals to one-off pieces, swipe to see some of the artwork that lives throughout LinkedIn’s offices.

content creation

Amplifying the story

Working closely with LinkedIn, we created a guide helping employees and visitors alike to explore the art around campus, and better understand the narrative and build behind each piece.

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