Creating a series of artworks and installations that represent the spirit of LinkedIn
- Year
- 2021
- Continents
- 3
- total size in square foot
- 500,000+
- inbugs
- 6
INTRODUCTION
We were tasked with creating environmental graphics and bespoke artworks that communicate LinkedIn’s core values across several international offices.
LinkedIn is a people-centric company, connecting you to opportunities you otherwise wouldn’t know existed. Our challenge was to unify their network of global offices, whilst also reflecting the local culture. From sleepy surf towns to some of the busiest cities in the world, each location needed to feel unique, yet connected. So we created a strategic toolkit of branded and artful graphic moments that highlighted the important work LinkedIn does every day, whilst retaining a true sense of locality.
STRATEGY WORKSHOP
Image credit: TriStop Media
Beijing
We created a series of graphic interventions and artworks for LinkedIn in Beijing, drawing our influence from the local Hutongs that link people to their city and its culture.
STORYBOARDING INSPIRATION
opportunity mapping
Celebrating the changing seasons as experienced in the Hutongs
FROM INITIAL SKETCH
TO FINAL DESIGN
Hutong posters
A bespoke series of posters inspired by the changing seasons in the Hutongs – famous narrow streets in the center of Beijing. Each poster encapsulates a different experience of Beijing street life – whether inside, protected from the elements, or outside amidst the wild, changeable weather.
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A new HQ in London
Once home to The Guardian newspaper, LinkedIn chose the iconic RAY building in Farringdon for their new London HQ. To celebrate their new home, we set about creating a series of artworks and installations that bring the spirit of LinkedIn to life across all 83000 square feet.
FLEXIBLE SPACES
BESPOKE BRANDED TILES
OUR CREATIVE INFLUENCES
a closer look
Bespoke artworks
Branded Neon Signs
Vinyl graphics
Time Wave
To celebrate LinkedIn’s global presence, we created a digital light installation designed to show the time in each office location around the world. Powered by data, it’s a visualization of the fluid and dynamic collaboration that goes into running the business.
Carpinteria
The theme for LinkedIn’s California office combines learning and technology with inspiration from the vibrant natural surroundings of the central coast. The result is a lively and dynamic workplace full of colorful bespoke artworks, interactive designs, and playful wayfinding schemes that create a sense of purpose and belonging for visitors and employees alike.
ARTWORK MADE FROM ROPE
BEHIND THE SCENES
BRAND-LED ARTWORK
content creation
Amplifying the story
Working closely with LinkedIn, we created a guide helping employees and visitors alike to explore the art around campus, and better understand the narrative and build behind each piece.
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