Exploring themes of nature and discovery in a nod to the data visualization techniques Tableau is famed for.
Contours is the multi-media installation that welcomes employees and visitors alike in the entrance lobby of Tableau Software’s Seattle HQ. It gets its name from the contoured lines that make up the composition, designed to represent the reversed topography of Washington’s most famous landmark: Mount Rainier. Embodying the calming and dramatic qualities of the local landscape, this piece brings a sense of the outside inside, whilst referring to mankind’s fascination with mountain ranges, and our desire to conquer their summits.
Carefully designed to be viewed from multiple perspectives around the building, the piece appears to take on a new form when viewed from different angles, bestowing the installation with a sense of intrigue and exploration at the core of Tableau Software’s data-driven products.
Behind the build
Explore our process from design right through to production.
By placing the work on the ceiling, we enabled viewers to explore the piece from every angle. This ability to walk around the installation and continually see something different speaks to the heart of Tableau’s products: they give you the ability to unearth valuable insight by exploring data from every angle. Our decision to add a water element only strengthens this feeling further, providing a new perspective and yet another way to experience the piece.
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The concept of discovery was continued in our approach to wayfinding. Our designs were inspired by stories of famous explorers, informing the theme of each floor: space, sky, water, and land. Amelia Earhart, the first woman to fly solo over the Atlantic, for instance, was our inspiration for the third floor. Here, unique visual motifs were added to each room in the form of words written in a bespoke alphabet constructed using wind direction symbols.
Amplifying the story
We extended the experience through bespoke content including a limited-edition book and film. Documenting our process from conception right through to installation, they allowed our client to share Contours with a global audience and give those outside the organisation a better idea of the scale and context of the piece.
The Edwardian Manchester
We think that first impressions still go a long way, so here are a few of our finest entrance experiences and the concepts that we focused on to make them happen.
Seattle Design Festival