A unique branded scheme, coupled with a curated selection of artworks, creates a multicultural mosaic throughout The Campus, WPP Toronto's workplace.
In Toronto, WPP recently opened The Campus, a creative hub that brings together 2,000 of Canada’s best, brightest, and most creative minds across multiple agencies.
Designed by WPP company BDG Architecture + Design, The Campus is built with flexibility and collaboration in mind, allowing for greater interconnectivity and creativity amongst WPP subsidiaries. The Campus, which sits on the shores of Lake Ontario, is equipped with the latest, fully-integrated technology, has a range of on-site amenities, and hosts a variety of different working spaces.
Spanning seven floors, the branded scheme focuses on the theme of 'Diversity: A Spectrum of Differences,' which includes bespoke feature art installations and curated large-scale murals, digital artworks, gallery walls, a series of artworks for the Campus’ meeting rooms, as well as a dedicated space to showcase young artists and graduates’ works.
Throughout The Campus, Acrylicize aimed to highlight the local culture and history.
Acrylicize facilitated an Open Call selection process for Toronto-based artists to create several large-scale murals for the workplace.
The intention behind creating a custom-woven tapestry came from WPP's workplace culture that weaves together people from different cultures and across diverse backgrounds.
Enlightenment (2022) is a custom designed and built bookshelf made up of books, bookends, and plants fabricated from acrylic glass. The work was inspired by WPP’s values – open, optimistic, and extraordinary – which are also etched into the book spines.
Acrylicize collaborated with a number of regional artists to curate their work into different spaces throughout The Campus.
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