WPP Amsterdam

As one of several projects for global media company WPP, we worked across the 200,000 square foot building to bring the values and brand identities of the numerous individual agencies and companies in the space to life.

In collaboration with British architecture firm BDG and Dutch design studio VBAT, we created and curated a broad range of bespoke artworks ranging in size, scale and form, in addition to using the surrounding locality and regional culture as a springboard for inspiration.

Following this, the fabric of each brand was analysed so that various elements from the realms of consumer insight and the wider media industry could be interwoven, with layered iconography and multiple modes of communication often with a playful, colourful and interactive edge.

The results were unique packages of artworks, graphics, typography, wayfinding and installations that communicate the personal elements of each brand to forge authentic human connections, whilst entertaining and inspiring guests as they navigate the vibrant, diverse spaces within the building.

The Facts:

Size: Various
Media: Various
Client: WPP
Location: London, UK
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